What encourages customers to choose a particular type of store to patronize

What encourages customers to choose a particular type of store to patronize Introduction Rob and Pablo, the co-proprietors of SNOG (a chain of U.K. based yogurt shops), mention that the secret behind their success lies not only in the type of product they sell but rather in the way in which they make each transaction an experience for their customers.Advertising We will write a custom proposal sample on What encourages customers to choose a particular type of store to patronize? specifically for you for only $16.05 $11/page Learn More What these two entrepreneurs are referring to is the general ambiance and feel that permeates a particular store or shopping area. Studies such as those by Cadogan (2007) indicate that consumer patronage of particular retail locations is influenced not only by the products that are being sold but the experience they garner from shopping at a particular location (Cadogan, 583-604). Grunert (2012) mentions that the concept of experience has increasingly being brought to the forefront of business planning for stores, restaurants and variety of establishments due to the correlation between experience and repeat patronage (Grunert, 445-456). Creating an Experience Rob and Pablo state the following regarding what it takes to become a successful entrepreneur now we are in a recession and we see businesses that are successful; I think the one thing you see that they all have is a form of experience for their customers which is an important aspect of operations, so we made sure that there was an experience at Snog. The experience that Rob and Pablo are referring is not just the quality of the product itself but what customers feel when they enter into a particular establishment. In the case of Snog, all their outlets have a warm and friendly ambiance which is not only family friendly but actually promotes, in their words, a happy feeling for customers. For example, it can be seen that in the case of Apple Inc. (which is considered the world’s most valuable company) all their stores , no matter what country they are present in, have a stylish and ergonomic design that looks clean, modern and cutting edge which has come to exemplify the experience of buying products at an Apple store.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Based on the popularity of Snog and Apple, it can be seen that by making their store into an experience rather than just a store this helps to encourage buying behavior among their clientele and even repeat visits (Ofir and Simonson 164-174). As such, for any business that wants to increase their customer base, it is important to develop the experience their venue provides in order to appeal to consumers and create repeat business (Sathish and Venkatesakumar, 67-76). Research Strategy The research strategy for this particular paper is actually quite simple, by combining academic literature with questionnaires distributed to membe rs of the local populace the researcher will be able to determine what specific experience factors encourage consumers to patronize a given establishment. Data Availability A brief overview of various academic journal websites showed a plethora of different articles that can be utilized as references. Not only that, the general availability of various brand name stores in the general vicinity of the researcher as well as potential survey takers in the campus shows that there are numerous sources of data that the researcher can utilize. Theoretical Framework Attribution theory centers around the derived assumption of a particular individual/group of people regarding a particular process, product or service based on their experience with it. It is often used as means of investigating consumer opinions regarding a particular product and to determine the level of satisfaction derived from its use. By utilizing this particular theory as the framework for this study, the researcher will b e able to correlate the opinions of the research subjects regarding their assumptions over what practices lead to job satisfaction thus resulting improved performance and staying longer with the company.Advertising We will write a custom proposal sample on What encourages customers to choose a particular type of store to patronize? specifically for you for only $16.05 $11/page Learn More Cadogan, John. Enjoyment Of The Shopping Experience: Impact On Customers Repatronage Intentions And Gender Influence. Service Industries  Journal 27.5 (2007): 583-604. Business Source Premier. Web. Grunert, Klaus. An Integrative Conceptual Framework For Analyzing Customer Satisfaction With Shopping Trip Experiences In Grocery Retailing. Journal Of  Retailing Consumer Services 19.4 (2012): 445-456. Business Source Premier. Web. Ofir, Chezy, and Itamar Simonson. The Effect Of Stating Expectations On Customer Satisfaction And Shopping Experience. Journal Of Marketing Res earch (JMR)  44.1 (2007): 164-174. Business Source Premier. Web. Sathish, A. S., and Ramakrishnan Venkatesakumar. Customer Experience Management And Store Loyalty In Corporate Retailing With Special Reference To Sony World. Annamalai International Journal Of Business Studies   Research 3.1 (2011): 67-76. Business Source Premier. Web.

How to Spot and Deal with Horrible Bosses

How to Spot and Deal with Horrible Bosses Even if you’re happy with your position and your place of work, having problems with your boss can really make your life miserable. Some bosses just have a bad work ethic or unreasonable expectations of you. The most awful ones might have hair-trigger tempers, be cruel and demeaning, or even worse. Looking out for the warning signs that you might have one of these horrible bosses may help you deal with or even slip out of a bad situation before it’s too late. 1. Remain on alert during the interview.The ideal way to deal with a bad boss is to never work for him or her in the first place. This requires you to pay attention to red flags during your job interview. Potential bosses reveal much about their personalities during interviews- even though you’re the one who’s being questioned. If she arrives to the interview late, spends more time staring at his phone than engaging with you, or is unprepared or insulting, you can expect a lot of the same behavior on the job. Some workers have no problem dealing with such unprofessionalism, but if you don’t want to deal with it, say â€Å"thanks, but no thanks† to this job opportunity.2.  Look out for issues on the job.Some issues won’t arise until you’re actually working with your boss. These problems may involve a boss who is never there when you need him or one who’s constantly breathing down your neck. He may have problems with dishonesty, which can even involve taking credit for your work. She may expect you to work late, and in worst-case scenarios, only let you know this when you already have one foot out the door. He may not be willing to admit to his mistakes and might even throw you under the bus to deflect blame from himself.One or two of these issues is almost to be expected- after all, bosses are fallible humans as we all are. But when issue piles upon issue, it might be time to seek employment with a boss who isn’t so horrible.3. Believe it when you see impossible-to-miss issues.Sometimes bad boss behavior can be pretty subtle. Other times, it’s more like a slap in the face. Racist, sexist, homophobic, or otherwise offensive behavior from a boss is impossible to ignore and a clear sign that your boss is utterly horrible. There is no reason you should have to deal with such behavior- you do not have to be a trooper and keep your mouth shut if you are being mistreated. Filing a complaint with HR is definitely in order under such circumstances. Bosses who are verbally or physically abusive or invade your personal space or sexually harass you should be reported to HR, OSHA, or even the police.4. Listen to your body.Your boss’s horribleness is not just detectable in his or her behavior. Your own body may also send you a warning. Does the idea of having to deal with her another day put a knot in your stomach or an ache in your skull? Are you losing sleep because you cannot stop thinking about how your boss c hews you out every day? Does your heart pound as you walk into the office because you know your boss is either lying in wait for you or off who-knows-where while you’re left to deal with everything? Well, then your body may be sending you a clear message: get out- your boss is horrible.